Metaphor Brands
Closurly

More control over sales. More clarity in marketing.

Closurly — the CRM built by Metaphor Brands

Closurly connects marketing, sales and operations in a single platform. It centralizes leads, organizes quotes and orders, and tracks every sales opportunity. It also shows you where your clients come from and which campaigns drive sales, so your decisions are based on real data.

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Closurly
  1. New requestFrom ads and your website, with the source and campaign identified.
  2. Qualification → Quoting → NegotiationEvery opportunity has a clear status and a next step.
  3. Custom PDF quoteFrom the catalog, with your brand identity, versions and statuses.
  4. Orders, installation and deliveryTeams, field visits and activities, all organized.
  5. Invoicing through API integrationInvoices issued through the connected system, with payments, installments and balances tracked.
  6. Sales connected to Google Ads and MetaReal conversions are sent to the ad platform through Conversions API.

Built from experience. Designed for business.

Closurly grew out of our experience as a digital marketing agency. We run campaigns, generate leads and work alongside the teams that turn opportunities into sales.

We built a platform that connects every stage of the sales process to the marketing spend behind it. That way, we can see which campaigns bring in clients and what results they produce, beyond the number of forms filled in.

  1. Ads

    The campaign brings in the request

    Leads come from Google Ads, Meta Ads, your website or other promotional channels.

  2. Closurly

    The lead is captured as a request

    Every request is logged automatically, along with the source and campaign that generated it.

  3. Sales

    The team works the opportunity

    Qualification, quoting and negotiation, with clear activities, owners and statuses.

  4. Signal

    The sale is attributed to the campaign

    Sales results are tied back to the source that brought in the client.

  5. Result

    Ads learn from real clients

    Real conversion data is sent to the ad platforms, so optimization is based on actual sales results.

Everything that matters in your client relationships. Organized in one place.

From the first request to order management and results analysis, Closurly brings together the tools you need for a well-organized sales process.

Requests

Requests from your website and ads are captured automatically, with the source and campaign identified.

Opportunities

Multiple pipelines, clear stages and activities for every sales opportunity.

Quotes

Custom PDF quotes generated from the catalog, with versions and statuses.

Contacts & companies

Full history and company details, including autofill from ANAF (Romania’s tax authority) based on the Company ID.

Orders & field work

Organize orders, teams, site visits, execution stages and service activities.

Integrated invoicing

Invoices issued through invoicing software connected via API, with payments, installments and balances tracked.

Communication

Email and SMS campaigns, website chat and centralized communication with clients.

Reports

Sales performance, results by source, cost per lead and acquisition cost.

GDPR & consent

A consent register with PDF proof; campaigns only with valid consent.

Medical module

Appointments, patient records, consultations, reminders and consent management.

Agents & commissions

Commission rules, bonuses and tracking of each agent’s results.

Inventory & catalog

Stock locations, products and services, with the catalog imported automatically.

Public booking

Real-time availability, waiting lists and SMS confirmations.

Forms & chat

Forms and chat you can embed in any website, with requests logged directly in the CRM.

Global search

Quickly find clients, opportunities, orders and documents from a single search.

Roles & modules

Role-based access, with modules enabled to match each company’s needs.

Integrations

Google Ads and Meta Ads – data connected to salesLead forms from adsWordPress websites and custom formsInvoicing software via APICompany data from public registriesEmail from your company domainSMSWebsite chatAPI for custom integrations
  • Google Ads and Meta Ads – data connected to sales
  • Lead forms from ads
  • WordPress websites and custom forms
  • Invoicing software via API
  • Company data from public registries
  • Email from your company domain
  • SMS
  • Website chat
  • API for custom integrations

Your company’s data. Protected at every layer.

Closurly is a multi-tenant SaaS platform where every company has its own data, users and permissions. Security is built into the application’s architecture, through six layers of protection that control access, data separation, encryption and auditing.

The 6 layers of protection

  1. Identity

    Sessions are verified on every request and can be revoked. Two-factor authentication with an authenticator app, an email code or recovery codes. Rate limiting on authentication attempts for login, 2FA, the API and public forms.

  2. Tenant context

    Every request and operation is tied to the company it belongs to. Access is checked against the company’s identity and the user’s permissions. Without an active membership, the response is a 403. A job without context doesn’t run at all.

  3. Data filter

    Automatic filters applied to queries, with access restricted to the company’s own data by default. Requests without a valid context are blocked.

  4. Database constraints

    75 composite foreign keys tie orders, invoices, medical data and consents to the company they belong to.

  5. Encryption

    Sensitive fields are encrypted with a unique key for each row. Keys are managed in a dedicated service, with a separate context for each tenant.

  6. Audit

    A change log. Relevant access events and changes are recorded in a cryptographically protected log, so operations can be traced and changes made to the data can be identified.

Security, verified through testing

8 static analysis rules

Code that would bypass tenant isolation or the boundaries between modules is blocked at build time.

“Break-in” tests

Automated tests that try to read another tenant’s data across CRM, orders, invoicing and medical.

Internal audits

Security and data-isolation audits, with adversarial reviews of our own code.

GDPR

Closurly includes features that support the responsible handling of personal data and compliance with GDPR requirements.

  • Versioned consents, with PDF proof
  • Consent withdrawal and unsubscribe
  • Data export on request
  • Campaigns only with valid consent
  • Error monitoring without personal data

Technology built for performance. Architecture designed to evolve.

Closurly is developed in-house by the Metaphor Brands team, as a SaaS platform with a modular architecture and dedicated infrastructure. We use modern technologies and rigorous development, testing and monitoring processes to build a product that is stable, secure and adaptable.

Symfony 7.4React 19React Router 7PostgreSQL 16RedisRabbitMQKamal, Hetzner EUCloudflare

  • Modular architecture, documented in 15 architecture decision records (ADRs), for development that is organized and easy to follow.

  • Independent modules — CRM, orders, invoicing, medical, consent — with clear boundaries between features, verified automatically.

  • Measured performance – on one monitored production day: 99.25% successful responses, zero server errors, a p95 of 333 ms.

  • Asynchronous processing – jobs handled through RabbitMQ and Redis, monitoring with Sentry and Grafana Cloud, secrets managed in Doppler.

  • Four applications working together: the platform, the interface, the operations panel and the website integration.

  • Invoicing through API integration with e-Factura status, straight from the order.

Closurly in numbers

600+Commits in the platform’s development
700+API endpoints
160+Data entities
1,000+Automated test files

See how Closurly can work for your business.

Book a 30-minute demo and we’ll talk through your sales process, the features that fit, and the integration with the tools you already use.
Plans from €89/month + VAT, per company.

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