Metaphor Brands

Projects built with a business perspective.

Every business has its own goals, its own context and its own pace of growth. That’s why we approach every collaboration from a clear understanding of the brand and the market. We connect strategy, communication, design and technology to build coherent solutions that support commercial goals and can evolve with the business.

  • Brand and communication strategy
  • Visual identity and rebranding
  • Web development and e-commerce
  • Custom software solutions
  • Performance marketing
  • Social media and content
  • Photo and video production
  • Print and packaging design
  • PR and events

What we bring to every collaboration

Strategic thinking

We set directions and priorities based on business goals, not on formats or trends.

Integrated execution

We keep brand identity, content, campaigns, the digital experience and offline materials consistent with one another.

Direct involvement

We work in constant dialogue with our clients’ teams and adapt our solutions to the realities of each project.

Continuous optimization

We track performance, assess what works and adjust our actions based on the available data.

Selected projects

Jobwell

Recruitment, HR services

Jobwell

We developed the Jobwell brand as an integrated project, from positioning and visual identity to the digital platform and its content. We defined the communication architecture, wrote the website copy and support the brand’s social media presence. The result is a coherent communication framework, suited to a market where trust and a clear message matter to companies and candidates alike.

Positioning, Brand identity, Custom web development, Content strategy, Copywriting, Social media

Bullfrog Spas

Spa & wellness, Premium segment

Bullfrog Spas România

For Bullfrog Spas’ presence on the Romanian market, we develop communication in line with the brand’s premium positioning. We bring digital campaigns, social media, printed materials and PR together in one consistent visual and editorial direction. The project also includes support for industry events and trade fairs, with a focus on presenting the products and their technological differentiators.

Communication strategy, Premium positioning, Social media, Google Ads, Meta Ads, PR, Print, Trade fairs and events

AVI Piscine

Swimming pools, Residential solutions, B2C

AVI Piscine

We coordinate AVI Piscine’s communication based on an annual strategy aligned with commercial goals, seasonality and product priorities. Planning covers budgets, monthly directions and performance marketing campaigns, supported by social media content and promotional materials. We grow the brand’s visibility through specialist PR, including national and international publications, and provide communication support for industry trade fairs and events.

Annual marketing strategy, Planning and budgeting, Social media, Google Ads, Meta Ads, PR, Print, Event communication

Durbis

Food production, Retail, Heritage brand

Durbis | Pan Group

For a bakery brand with over 100 years of history, we built a contemporary identity that draws on tradition without staying anchored in the past. The project covered the positioning, the visual identity and the communication language, the website and photo and video content production. We extended the brand system to packaging, labels and store signage, for a unified experience online and at the point of sale.

Strategy and positioning, Visual identity, Website, Copywriting, Photo and video, Packaging and labeling, Signage

Life First

Medical services, Multidisciplinary clinic

Life First

Life First is a project where branding, web development and operational technology are connected in a single solution. We defined the brand identity, built the website and wrote all of its content, then developed an online appointment system and a dedicated medical CRM, with patient records and e-prescriptions, designed with GDPR requirements in mind. Communication is rounded out by print and promotional materials, social media planning, and Google Ads and Meta Ads campaigns.

Brand identity, Website and content, Online appointments, Medical CRM, Patient management features, Print, Social media, Google Ads, Meta Ads

ALM Power Group

Energy infrastructure, B2B

ALM Power Group

We led the rebranding of ALM Power Group, an energy infrastructure solutions integrator, in a project that connects the corporate identity with B2B growth goals. We defined the new brand direction, the positioning and the content strategy, then developed the website and the communication materials. Photo and video production, business materials, social media planning and PR consulting help present the company’s technical capabilities clearly and strengthen its professional profile.

Rebranding, Brand strategy, Positioning, Website, Content strategy, Photo and video, Corporate and print materials, Digital strategy, Social media, PR consulting

Suprametric

Market research, Data analytics

Suprametric

We built the identity and digital presence for Suprametric, a brand specializing in research and data analysis. Our approach set out to translate technical expertise into a clear, credible and easily recognizable visual language. The identity and the website were developed around a professional positioning, suited to a business where rigor and trust are essential.

Visual identity, Positioning, Web development

Cofetăria Baba Novac

Pastry shop, Artisanal products, Retail

Cofetăria Baba Novac

For Cofetăria Baba Novac in Craiova, we built a digital presence that showcases the variety of its products and the brand’s identity. We developed the website and defined the social media communication strategy, from editorial directions to content planning. Dedicated photo and video production of the products, the display cases and moments in the shop provides the visuals needed for consistent communication, tailored to digital channels.

Web development, Social media strategy, Content planning, Photo and video production, Digital communication

Hotel Apollo Mamaia

Hospitality, 3-star hotel

Hotel Apollo Mamaia

We developed the website for Hotel Apollo Mamaia, with features for checking availability and booking. Digital promotion is built around the commercial goals of the summer season, through Google Ads, Meta Ads and TikTok Ads campaigns. We coordinate the paid acquisition channels to support demand and occupancy during the relevant periods.

Website, Booking features, Google Ads, Meta Ads, TikTok Ads

Mox Mox

E-commerce, Toy retail

Mox Mox

For Mox Mox, we built a brand and online sales ecosystem. We defined the identity and positioning, then developed the Shopify store, with attention to structure, navigation and the shopping journey. We support its commercial growth through Google Ads and Meta Ads campaigns, along with managing its social media communication.

Brand identity, Positioning, Shopify e-commerce, Google Ads, Meta Ads, Social media

Vila Select

Hospitality, Predeal

Vila Select

For Vila Select in Predeal, we created the brand identity and the website, with a visual direction that reflects the character of the property and the guest experience. We aimed for a balance between an elegant presentation of the space and clear access to the information future guests need.

Brand identity, Web development

Pensiunea Cerna

Agritourism, Hospitality

Pensiunea Cerna

We developed the visual identity and website for Pensiunea Cerna, an agritourism destination in Vaideeni. Based on a marketing strategy tailored to the tourism segment, we structured the digital communication and the Google Ads campaigns to support visibility and direct bookings.

Visual identity, Website, Marketing strategy, Social media, Google Ads

Dan Câlbureanu

Personal branding

Dan Câlbureanu

We developed the visual identity and website for a personal brand, starting from the need to communicate a consistent professional image. We built a digital presence where the structure of the information and the visual expression support the brand’s credibility and recognition.

Visual identity, Web development

The Chainsaw Sculpture Festival — 7th edition

Special project, EventsCultural event, Integrated management

We coordinated the entire organization of the seventh edition of the Chainsaw Sculpture Festival, hosted by Pensiunea Cerna. Our responsibilities covered the operational concept, logistics, participant relations, sponsor acquisition, promotion and press relations. By coordinating communication and working with media outlets, the event gained national radio and TV exposure.

Event management, Production and logistics, Participant coordination, Sponsorships, Marketing, PR, Radio and TV relations

Let’s talk about your next project.

Planning a launch, a rebrand or a new stage of growth? We can review your goals together and find the right solutions for your business.

Let’s talk