The horizon seen from space, on a black background

From brand to CRM.
One team.

We combine branding, web development, digital marketing, photography and video production with automation and GDPR compliance. From strategy and creative work to implementation and optimization, we bring together the expertise a business needs in a single team.

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Different disciplines that work better together

Branding, digital marketing, web development, software and CRM. We bring them together in one coherent strategy, with clear goals, careful execution and measurable results.

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Branding & strategy

Brand identities that reflect a business’s personality and values.

Websites & apps

Websites, online stores and web apps that are easy to use and easy to manage.

Tracking & analytics

Data that shows what works, for better-informed marketing decisions.

Google Ads & Meta Ads

Campaigns planned, launched and optimized around your goals.

Social media & content

Strategy, editorial calendar and content that reflects your brand identity.

Photo & video production

Photos and videos that showcase your products, your people and your brand.

Automation & CRM

Marketing, sales and processes connected, with Closurly, the CRM we built.

GDPR compliance

Policies, cookie consent, internal procedures and an external DPO, through a certified specialist.

Our projects. From strategy to implementation.

All projects

Food production, Retail, Heritage brand

Durbis | Pan Group

A contemporary identity for a bakery brand with over 100 years of history, extended across packaging, labels, website and store signage.

Recruitment, HR services

Jobwell

A brand developed end to end, from positioning and visual identity to the digital platform, its content and the social media presence.

Medical services, Multidisciplinary clinic

Life First

Branding, website, online appointments and a dedicated medical CRM, with patient records and e-prescriptions, connected in a single solution.

Energy infrastructure, B2B

ALM Power Group

Rebranding for an energy infrastructure solutions integrator: brand direction, positioning, website, photo and video, and PR consulting.

A CRM built around the way a business actually works.

We built Closurly to connect marketing with sales and operations. Requests from your website and campaigns, quotes, orders and invoices are managed in one place, with clear data on every client and results you can measure.

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Requests come in from your website and adsMeta, Google, website
Leads are organized in the CRMClient record
Quotes and orders are trackedOblio, SmartBill
Sales are connected to your adsConversions API

From strategy to implementation. Every stage has a role.

Analysis

We get to know the business, its goals and its growth opportunities.

Strategy & Design

We set the direction, build the identity and plan every action.

Implementation

We build websites, campaigns and digital solutions that work together.

Optimization

We track results, analyze the data and keep improving performance.

Roxana Tudor and Alin Simion, founders of Metaphor Brands

We get personally involved. In every project.

Metaphor Brands is a marketing and digital development agency founded by Roxana Tudor and Alin Simion. We are directly involved in strategy, coordination and implementation, because every project deserves attention, expertise and decisions we stand behind.

Meet the team

From good ideas to well-made projects.

Let’s talk [email protected]

From brand to CRM.One team.