Metaphor Brands
Roxana Tudor and Alin Simion standing next to a desk, looking at the camera

Different perspectives.
The same vision.

Metaphor Brands is a branding, digital marketing and software development agency founded by Roxana Tudor and Alin Simion.

We combine experience in strategy, communication and marketing management with expertise in design and technology. We develop brands, campaigns and digital solutions tailored to each business’s goals.

We are directly involved in our projects, from the first strategic decisions to implementation and optimization. We work alongside our clients, taking responsibility for every stage and paying close attention to the results.

Different skills. The same standards.

Portrait of Roxana Tudor, co-founder of Metaphor Brands

Roxana Tudor

CO-FOUNDER, STRATEGY, BRANDING & MARKETING

Roxana brings to Metaphor Brands her experience in marketing and communication management, including from the perspective of brands operating nationwide.

She leads brand strategy, communication direction and marketing projects, from positioning and creative concept to campaigns and implementation.

Her experience inside a business gives her a practical view of marketing challenges and of the link between commercial goals, investment in promotion and the results achieved.

Portrait of Alin Simion, co-founder of Metaphor Brands

Alin Simion

CO-FOUNDER, SOFTWARE DEVELOPMENT, TECHNOLOGY & DESIGN

Alin leads the technical and digital development side of Metaphor Brands projects.

His expertise covers website and web app development, software systems integration and digital interface design. He approaches every project from the perspective of user experience as well as architecture and functionality.

He is directly involved in developing Closurly, Metaphor Brands’ own CRM platform, which connects marketing, sales and operations in a single system.

Five principles we work by

We understand the business before proposing solutions.

We start from goals, challenges and opportunities. We analyze the context and define the right direction before moving on to creative work or implementation.

We think holistically.

Branding, marketing, technology and data complement each other. We build solutions that work together, with the same strategic direction.

We measure and optimize.

Every campaign and every digital solution has clear goals. We track performance, analyze the data and keep adjusting whatever can work better.

We get directly involved.

Clients work with the people who coordinate and implement the projects. Decisions are made responsibly, and communication is clear and direct.

We build long-term partnerships.

We keep our commitments, communicate transparently and adapt as businesses evolve. For us, every project is a responsibility we take on.

Mission

We turn our clients’ business goals into concrete solutions, combining data, creativity and technology.

We build brands, develop digital solutions and implement marketing strategies tailored to each client’s needs, with attention to results and long-term impact.

Vision

We aim to build an agency model in which strategy, creativity and technology naturally complement each other.

We invest in skills, tools and our own software products to offer clients integrated, efficient solutions, adapted to a constantly changing business environment.

Good projects start with the right people.

Let’s talk