Metaphor Brands
Roxana Tudor and Alin Simion, founders of Metaphor Brands, sitting on a sofa and looking at the camera

8 services. One team. Multiple perspectives. One direction

From branding and digital marketing to photo and video production, web development, automation and GDPR compliance. Standalone services that can be brought together in a shared strategy, depending on each business’s goals.

Branding & strategy

Illustration: a hand with its fingers forming the letter M

We build brand identities that reflect a business’s personality and values. From strategy and positioning to visual identity and communication materials, every element is designed to convey a coherent, recognizable message.

  • Brand strategy and positioning
  • Logo and visual identity
  • Verbal identity and tone of voice
  • Branding materials
  • Durbis
  • Jobwell
  • ALM Power Group
  • AVI Piscine
  • Pensiunea Cerna
  • Suprametric

Websites & apps

Remix (React Router), Next.js, Laravel and Symfony logos
MySQL, PostgreSQL, Vitess and Cloud Storage logos

We develop websites, online stores and web apps tailored to each business’s needs. We focus on design, user experience, functionality and performance, for digital solutions that are easy to use and easy to manage.

  • Business websites
  • Online stores
  • Custom web apps
  • Software and API integrations
  • Jobwell
  • Cofetăria Baba Novac
  • ALM Power Group
  • Hotel Apollo Mamaia
  • Vila Select
  • Life First

Tracking & analytics

Illustration: waves and data points

We implement tracking and data analysis solutions to understand user behavior and campaign performance. We turn data into useful insights for better-informed marketing decisions.

  • Tracking architecture
  • Dashboards and reports
  • Google Tag Manager
  • Google Analytics 4
  • Jobwell
  • Hotel Apollo Mamaia
  • AVI Piscine
  • Bullfrog Spas
  • Durbis
  • Suprametric

Google Ads & Meta Ads

We plan, launch and optimize Google Ads and Meta Ads campaigns around each business’s goals. We constantly analyze performance and adjust strategies so advertising budgets are used efficiently.

  • Google Ads
  • Meta Ads
  • Landing pages
  • Media strategy
  • Campaign optimization
  • AVI Piscine
  • Bullfrog Spas
  • Durbis
  • ALM Power Group
  • Hotel Apollo Mamaia
  • Jobwell

Social media & content

We build social media communication strategies and produce content that reflects each brand’s identity. From concept and editorial calendar to photography, video and channel management, we keep communication consistent and relevant.

  • Social media strategy
  • Editorial calendar
  • Photo and video production
  • Copywriting
  • Durbis
  • Cofetăria Baba Novac
  • Pensiunea Cerna
  • Bullfrog Spas
  • Jobwell
  • Kasiova

Photo & video production

We create professional photos and videos that showcase a brand’s products, people and identity. From product photography and corporate photo shoots to presentation films, brand documentaries and advertising content, we develop visual concepts tailored to each project.

  • Product photography
  • Corporate & industrial photography
  • Brand & presentation videos
  • Brand documentary film
  • Advertising video production
  • Creative concept & post-production
  • Durbis
  • Kasiova
  • Cofetăria Baba Novac
  • Bullfrog Spas
  • ALM Power Group
  • Pensiunea Cerna

Automation & CRM

We connect marketing, sales and internal processes through CRM solutions and automation. We analyze how each business works and implement tools that make it simpler to manage leads, organize activities and maintain customer relationships.

  • CRM consulting and implementation - Closurly
  • Business automation
  • Software integrations
  • Sales process optimization
Discover Closurly

GDPR compliance

We implement GDPR compliance measures, from privacy policies and cookie banner setup to internal procedures and external DPO services, through a certified specialist. We offer solutions tailored to each business, including those that handle sensitive data, such as medical clinics, recruitment companies and law firms.

  • GDPR audit
  • Privacy policies
  • Cookie consent setup
  • GDPR procedures
  • External DPO
Closurlyby Metaphor Brands

Marketing and sales. Connected in a single CRM.

We built Closurly to make customer relationship management simpler. The platform brings together leads, quotes, orders and payments, connecting marketing campaigns with sales results. You track the source of every lead, the acquisition cost and how opportunities progress, all in one place.

  • Lead management
  • Sales pipeline
  • Quotes & orders
  • Conversion attribution
  • Reporting

Different services. Solutions that work together.

Every business has different goals and needs. We combine the right services for each project, from building a brand to attracting clients and optimizing internal processes.

Brand launch

From strategy and visual identity to website, photography, video production and promotional campaigns. We build a coherent presence in which every element supports the brand’s identity.

The client machine

We connect Google Ads and Meta Ads campaigns with tracking and CRM solutions. We follow a prospect’s journey from first contact to sale, for data-driven decisions.

Digitizing operations

We simplify internal processes with apps, automation and CRM solutions. We centralize requests, quotes, orders and client information for better-organized operations.

Have a project in mind? Let’s put it into practice